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Archive for the ‘Contains Advertising’ Category

April 23rd, 2008

Newspapers Online Revenue Growth Slowing

Online Revenue Growth Slows For Newspapers
“Newspaper publishers are seeing a significant slowdown in the growth rate of online revenue.”
That’s not all either - Print revenue has also plummeted in double digits for the first three months of 2008. Online classifieds have slowed while online display advertising is booming.
“Newspapers’ online classifieds are particularly vulnerable because most […]

By Mark -- 0 comments

March 20th, 2008

QuadrantOne Doubles Its Size

In an announcement that likely will not make A. Rooney happy, [I’m still researching A. Rooney’s last comment about this topic], QuadrantOne has more than doubled its size…
More newspapers join online ad system
“A group of newspaper publishers said Thursday it was joining an industry-backed online advertising sales effort aimed at winning more business from national […]

By Mark -- 0 comments

March 19th, 2008

I Can’t Simply Embed A Widget And Hope For Profits?

That’s what CBS Television Stations Digital Media Group president Jonathan Leess told CNET News.com in this article;
CBS to bloggers: Install our widgets, and we’ll split the profits
Oh well…
Caroline McCarthy lets us know that: “CBS Television Stations has launched a new program to get its local news headlines onto blogs and social-media sites.
Called the CBS Local […]

By Mark -- 0 comments

March 19th, 2008

Google Rival Might Be Best For All?

I’d tend to agree with the concept. How about you?
Financial Times In Depth tells us;
“Interviews with agency executives since the unsolicited $40bn offer for Yahoo was announced last month make clear that they and their clients welcome the prospect of a stronger rival emerging to Google.
“If we have two competitors, a duopoly is better than […]

By Mark -- 0 comments

March 15th, 2008

Thanks Seth For Staying Positive!

The mind set that is possible today in light of our economic news contains the ability to send many of us into a conservative shell or even into a deep isolationist negativity cave. Thankfully, there are those who can see the positives!
Opportunity of a Lifetime by Seth Godin;
“So, there’s plenty of bad economic news floating […]

By Mark -- 0 comments

March 10th, 2008

Google Targeted Again [Codename: Project Canoe]

Anytime telcos or cable companies merge their efforts it becomes scary to me…
In this case, they’re doing it to target Google once again. All’s fair in love and profit eh?
[H/T PaidContent]
Cable Firms Join Forces to Attract Focused Ads
“In an effort to slow Google’s siphoning of advertising dollars away from television, the nation’s six largest cable […]

By Mark -- 2 comments

February 21st, 2008

Microsoft adExcellence Launched For UK Advertisers

All of the three major search engines now have an accreditation program which, once completed, allows an individual or advertising agency to bow their chest out to prospective clients and rightfully so…
The latest addition to these offerings is Microsoft’s adExcellence becoming available in the UK. [H/T to Barry Schwartz at Search Engine Land.]
As Brad Geddes […]

By Mark -- 0 comments

February 15th, 2008

QuadrantOne - Major US Newspaper Online Ad Partnership

Four major U.S. newspaper chains, publishing papers including The Chicago Tribune, USA Today, the San Francisco Chronicle and the New York Times, launched an online advertising network today offering advertisers the means to book national campaigns through one portal, that will have a reach of as many as 50 million people a month across the […]

By Mark -- 3 comments

February 9th, 2008

Online Lead Generation Best Practices

I think it’s cool that someone, anyone, finds the worthiness of setting ethical, good conduct guidelines of any type! Certainly there are some organizations that could make use of a positive power of example…
IAB Defines Online Lead Generation Best Practices for U.S.-Based Advertisers and Publishers
Reflects Interactive Industry’s Commitment to Consumer Privacy and Protection
New York, NY […]

By Mark -- 0 comments

January 30th, 2008

Advertise For Free On Workboxers?

No, I don’t think so…
Besides the obvious ramifications with the good folks who’ve busted their butts to put b5media together and make it work within their business model - it would simply pi** me off to think that someone is trying to get over on the comment system!
With the caveat that I might be wrong, […]

By Mark -- 4 comments

January 2nd, 2008

If Funding Isn’t An Issue

Is a really big if…
Of course, this is about being able to monetize “communication” in 140-character bursts on a messaging service. ???
Calacanis says;
“Once you have critical mass you can’t help but make a fortune. An absolute idiot with 10-20M users can make a ton of money. So, get to tens of millions of users and […]

By Mark -- 0 comments

December 22nd, 2007

Rich Media Measurement Guidelines

On Thurs. December 20th, the IAB released the final Rich Media Measurement Guidelines. A quick read of what this was about;
“The guidelines determine at which point a rich media ad impression is counted. Rich media ads are in formats that permit users to interact with them, as opposed to simply being animated. Rich media ad […]

By Mark -- 0 comments

December 14th, 2007

Only The Knol Knows?

Quotes and Comments
Google introduces “Googlepedia” and many think its to replace “Wikipedia” …
I’ll agree with those who say its business. Google is a business doing whatever it can to stay at the top of the heap. What is wrong with that? They offer us better tools and information and more opportunities to make money. What […]

By Mark -- 1 comment

December 8th, 2007

The New York Times [Kindle Edition]

I’ve seen some pros and cons regarding Kindle: Amazon’s New Wireless Reading Device. I wasn’t giving it too much consideration until I “stumbled” into the associates area, clicked into the Kindle Shop, clicked further into The New York Times and began to read…
Kindle Newspaper Subscriptions

Your Kindle Newspaper is delivered automatically and wirelessly to your Kindle, […]

By Mark -- 1 comment