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Rich Media Measurement Guidelines

by Mark on December 22nd, 2007

On Thurs. December 20th, the IAB released the final Rich Media Measurement Guidelines. A quick read of what this was about;

“The guidelines determine at which point a rich media ad impression is counted. Rich media ads are in formats that permit users to interact with them, as opposed to simply being animated. Rich media ad formats include transitional and various over-the-page units such as floating ads, page take-overs and tear-backs. The guidelines, issued by the IAB’s Measurement Council, are primarily applicable to Internet media companies, ad serving organizations and rich media vendors.”

Those of you who are interested in marketing online might want to give this a serious read as the IAB has posted the guidelines here…

Why is this important?

“We applaud the IAB’s important work in creating guidelines within the interactive marketplace which is critical to our members as they continue to embrace digital media as the crux of their marketing efforts,” said Bob Liodice, President and CEO of the Association of National Advertisers (ANA). “The ANA wholeheartedly supports these efforts which bring important tools to our members that help them measure the success of their digital marketing efforts.”

That’s why.

Tags: Floating-Ads, , Interactive-Advertising, Rich-Media-Advertising, Transitional-Advertising-Formats

POSTED IN: Contains Advertising, Resources, Worth Passing Along

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