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Archive for July 2008

July 14th, 2008

On A Personal Level - I Agree

Others may not but I do…

“Two and a half years ago, EFF sued AT&T on behalf of its customers, seeking to hold the telecom giant responsible for its craven complicity in the White House’s illegal warrantless wiretapping program.
Since then, the phone companies and their allies in Washington have spent tens of millions of dollars lobbying […]

By Mark -- 4 comments

July 12th, 2008

Google’s Conversion University - Outcomes

Helpful information from Google on many conversion techniques…
Conversion University
We now move on to “Outcomes” which is further broken down into;

Website Optimizer Overview: “Website Optimizer allows you to test changes in the website content of your pages in order to determine what will be most effective in getting conversions. You choose what parts of a page […]

By Mark -- 0 comments

July 11th, 2008

eBay Not Sounding Quite As Contentious For The Moment

It seems like the bluster and bravado have calmed down. Possibly because of the current news…
eBay denied stay in LVMH case
The French Court of Appeals today denied eBay’s petition to stay an injunction issued June 30 by a Parisian court that requires eBay to halt all sales of four LVMH perfumes over any site worldwide […]

By Mark -- 0 comments

July 10th, 2008

RhymeZone Rhyming Dictionary and Thesaurus

“A language arts reference tool and comprehensive search engine for words. Includes the functions of a rhyming dictionary, thesaurus, and spelling checker, as well as an integrated full-text search engine for all of Shakespeare’s works and thousands of quotations and poems.”
Ever hear of RhymeZone? Me either… Check this out - what can you do […]

By Mark -- 0 comments

July 8th, 2008

Google’s Conversion University - Onsite Behavior Analysis

Tons of helpful information from Google on many conversion techniques…
Conversion University
We move on to “Onsite Behavior Analysis” which is further broken down into;

Five Tips for Writing Effective Web Headlines: “One of the easiest, low-tech ways to make users stick around and look at your products or services is to catch their attention with an engaging […]

By Mark -- 0 comments

July 7th, 2008

Michel Fortin’s Copywriters Library

This is a resource, for me, that doesn’t need to look pretty it simply needs to exist - and it’s Free! Wow…
Michel Fortin’s Copywriters Library
Response-Boosting Tips and Life-Enhancing Advice.
“Want to boost your response? Write killer sales copy? Attract qualified clients? Reach higher levels of success? Copywriters Library offers a variety of free teleseminars, books, recordings, […]

By Mark -- 0 comments

July 7th, 2008

Google’s Conversion University

Tons of helpful information from Google on many conversion techniques…
Conversion University
It all begins with “Acquisition” which is further broken down into;

Sitemaps for Search Engine Optimization (SEO): “Here are five ways Google Sitemaps can help you drive more potential customers to your site and improve the visibility of your content.”
A Benchmark Strategy to Search Engine Marketing […]

By Mark -- 0 comments

July 6th, 2008

Net Neutrality Links 07-06-2008

Now even encrypted traffic isn’t safe and the right’s delusion deepens…
Net Neutrality Debate Is Secretly All About Internet Television Net Pioneers Say
By MacRonin
David Clark, a senior MIT computer scientist who spent eight years as the internet’s chief protocol architect, argued that the focus on neutrality is misplaced, because the net hasn’t ever been pristine. The […]

By Mark -- 0 comments

July 4th, 2008

Analyzing Your Headline Text

I told you there was value in every thread…
This is simply from a snippet gleaned from the forum - the thread was filled with much more!
Emotional Marketing Value Headline Analyzer
“This free tool will analyze your headline to determine the Emotional Marketing Value (EMV) score. As you know, reaching your customers in an deep and emotional […]

By Mark -- 0 comments

July 3rd, 2008

There Will Be No eBay PayPal Only Requirement For Sellers In Australia

Ina Steiner again;
eBay Cancels Plans to Go PayPal-Only in Australia
“eBay has cancelled plans to go to a PayPal-only marketplace in Australia. It had intended to limit buyers and sellers to using its own payment service exclusively, but withdrew its notification to government regulators after the agency indicated its intention to prohibit eBay from doing so.”
In […]

By Mark -- 0 comments

July 2nd, 2008

Australian Cake Eaten In France - eBay Wants It Both Ways

Dee makes an excellent point in her comment at eBay Ink…
Referencing the current results (subject to change) of the attempt to impose a PayPal only payment process on eBay Australia which eBay has been told by the Australian government it could not implement and the latest $63 Million fine by a French court for not […]

By Mark -- 2 comments

July 1st, 2008

Make Certain Your People Take Their Breaks!

And, if they punch a time clock, make sure they do that also…
From Steven Greenhouse at The NY Times;
Wal-Mart Faces Fine in Minnesota Suit
“A state judge in Minnesota has ruled that Wal-Mart Stores, the discount department store chain, violated state laws on rest breaks and other wage matters more than 2 million times and as […]

By Mark -- 0 comments