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QuadrantOne Doubles Its Size

by Mark on March 20th, 2008

In an announcement that likely will not make A. Rooney happy, [I’m still researching A. Rooney’s last comment about this topic], QuadrantOne has more than doubled its size…

“A group of newspaper publishers said Thursday it was joining an industry-backed online advertising sales effort aimed at winning more business from national advertisers.

The announcement adds 26 newspaper companies as affiliates to an ad sales network launched last month by Gannett Co., Tribune Co., Hearst Corp. and The New York Times Co. The new affiliates to the venture called QuadrantOne effectively doubles the size of the network to about 250 newspapers.

New members of QuadrantOne include several large newspaper companies including McClatchy Co., the No. 3 U.S. publisher by circulation; A.H. Belo Corp., owner of the Dallas Morning News; and Media General Inc.”

Not yet really having a handle on the suggestion that this is not quite on the up and up, I think I might be willing to say that I feel uncomfortable with the depth of this venture relating to how many large resources are coming together. Feels way too much like a “baby-bell” deal.

More research needs to be accomplished…

POSTED IN: Ad Networks, Contains Advertising, Online Money, Personal Thoughts

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