QuadrantOne - Major US Newspaper Online Ad Partnership
Four major U.S. newspaper chains, publishing papers including The Chicago Tribune, USA Today, the San Francisco Chronicle and the New York Times, launched an online advertising network today offering advertisers the means to book national campaigns through one portal, that will have a reach of as many as 50 million people a month across the country.
The portal is called QuadrantOne.
[Reference - CIO: Four US Newspaper Companies Form Online Ad Partnership]
What makes this news interesting is this statement;
“This latest move by the newspaper companies may be designed to assert greater control over their print and Web properties.”
While noting those who aren’t participating (providing advertising space) - specifically Google, Yahoo! and Microsoft, then transparently speaking of some major players, the Chicago Tribune, the New York Times and the San Francisco Chronicle, taking part in it becomes fairly obvious that these newspapers can certainly assert a higher level of control while improving their financials as they;
“let an advertiser place ads on hundreds of Web sites focused on 27 major markets, targeting users by what they are viewing, their online behavior and demographic information.”
Doesn’t seem like rocket science to me. Wonder why they took so long…Tags: advertising network, Google PrintAds, online-advertising, QuadrantOne