January 29th, 2008
Google Content Network Tips
Feng, a member of the Inside Adwords crew, posted these on the 24th of January. I think they’re most worthy of passing on… thanks Feng.
Google Content Network Tips: Optimizing for a content network audience
Create separate search and content campaigns.
This will allow you to:
Optimize your ad groups and ad text specifically for content pages.
Target different audiences. […]
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