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February 9th, 2008

Online Lead Generation Best Practices

I think it’s cool that someone, anyone, finds the worthiness of setting ethical, good conduct guidelines of any type! Certainly there are some organizations that could make use of a positive power of example…
IAB Defines Online Lead Generation Best Practices for U.S.-Based Advertisers and Publishers
Reflects Interactive Industry’s Commitment to Consumer Privacy and Protection
New York, NY […]

By Mark -- 0 comments

December 22nd, 2007

Rich Media Measurement Guidelines

On Thurs. December 20th, the IAB released the final Rich Media Measurement Guidelines. A quick read of what this was about;
“The guidelines determine at which point a rich media ad impression is counted. Rich media ads are in formats that permit users to interact with them, as opposed to simply being animated. Rich media ad […]

By Mark -- 0 comments