Google’s goldmine - what can match it?
I’ve recently been reading up on a lot of adwords research for the few various projects that I have lined up. However it was Perry Marshall’s content that brought up something I had never thought about before.
Google is profiting heavily on human language.
Think about it, people are bidding on keywords and phrases so their advertisement appears in search engine results. Technically this can cover every word in the English dictionary. Heck forget English what about polish, Spanish and French?
You can bid and pay for the keywords “Google likes pink poka dots” for all they care. It’s an unthinkable, endless market place that has my mind boggled.
Google has tapped a goldmine and off the top of my head I cannot think of another business that benefits from something as large as every word in every dictionary.
Can you ?
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POSTED IN: Personal Thoughts
9 opinions for Google’s goldmine - what can match it?
raj
Jun 17, 2006 at 8:27 pm
Now the reasoning behind their name becomes clear :)
Ara Pehlivanian
Jun 18, 2006 at 2:46 am
Yeah, but even though the possibilities are limitless, most people won’t be bidding for “Full Contact Underwater Basket Weaving” because there’s hardly anyone who wants it. So even though the combinations of words are limitless, people are really only bidding for a handful of them (in relation to all the possibilities that is).
Though, the idea of bidding on keywords does work in Google’s favour, I’ll give’em that much.
Jamsi
Jun 18, 2006 at 5:37 am
But Ara, you’re missing the point. If someone wanted to bid on “Full Contact Underwater Basket Weaving” - they could! The market place and system is all in place, google doesn’t have to do ANYTHING !
By the way;
1 - 10 of about 56,100 for Full Contact Underwater Basket Weaving
:)
Paul
Jun 18, 2006 at 8:40 am
“I cannot think of another business that benefits from something as large as every word in every dictionary.”
The Oxford University Press? ;)
Ara Pehlivanian
Jun 18, 2006 at 12:57 pm
Jamsi: Hah! Two things.
1) I should really do my research before posting comments.
2) You’ve found me out, I’m not as original as I pretend to be. ;-)
City SEO/M
Jun 19, 2006 at 5:24 am
Perhaps I can’t imagine a similarly expansive business, but I’ll be breaking a big story tomorrow on their questionable ethical practices concerning certain terms…
I’ll hint that it concerns their size, as you mentioned, their ad business, again as you mentioned, and something else of note to this site, but which I won’t divulge until I’ve finished writing the article.
Cheers
Gab, aka Bookworm
Cityseosem.blogspot.com
City SEO/M
Jun 19, 2006 at 6:15 pm
The article is posted: Unfair Competition from Google?
Liz Strauss
Jun 19, 2006 at 9:09 pm
It’s kind of like selling bottled water. :)
Hock
Jun 24, 2006 at 11:12 pm
The thing that makes Google so powerful is the size of their database. Since they have been having the lion’s share of the search market and have been collecting search queries over time, they can really see what people are searching for. This data is invaluable to a lot of people in marketing, for example. It’s not just the words but the intention behind those words.
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