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Google’s Search Share Increases

by Mark on November 25th, 2007

Google’s search share jumps

“Google Inc. enjoyed one of its biggest monthly gains in U.S. Web search market share in October, building on consistent gains over the past two years, according to industry data out on Wednesday.

Market research firm comScore Inc said Google’s core Web search properties captured 58.5 percent of the U.S. market in October, up from 57.0 percent in September.

Google shares rose more than 3 percent to a high near $670 before settling back later in regular Nasdaq trade to $666.51, up 2.8 percent. Yahoo shares fell 3.1 percent to $25.87, while Microsoft stock was off half a percentage point at $34.39.

On Tuesday, broker Credit Suisse set a $900 price target on Google, a new Wall Street high, arguing that the Silicon Valley Internet leader is poised to monopolize search.”

That’s heavy… monopolize search? Googs??? Well, someone believes it;

“We believe that search is a natural monopoly business and expect that over time Google will continue to gain share until they have effectively reached 100 percent,” Credit Suisse analyst Heath Terry wrote in a research note to investors.

Could be simply because of this stat;

“Google attracted 6.1 billion searches of the 10.5 billion searches conducted by U.S. Web users last month. Total search activity grew 12 percent over September, which is typically a slow month until students return to school.”

Tags: , Search, Search-Advertising, Search-Market, Search-Share, Targeted-Advertising

POSTED IN: Web News

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