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Can’t See Your Adwords Ad?

by Mark on July 4th, 2007

From this post at Inside Adwords - Ten possible reasons you can’t see your ad on Adwords;

  1. Your ad has been disapproved.
  2. The keyword you used to search for your ad is not performing well and has become inactive for search.
  3. Your ad rank is not high enough to allow your ad to show on the first page of search results.
  4. Your ad is showing, but in a lower position possibly due to a shift in the competitive landscape.
  5. Your regionally targeted ad doesn’t include the region (e.g. city, state, or country) associated with your computer’s Internet Protocol (IP) address.
  6. Your ad is targeting a language that’s different from the language you’ve selected for your Google.com preferences.
  7. Your daily budget has been exhausted and your ads are no longer showing for the day.
  8. Your daily budget is lower than the recommended amount and Google is spacing the delivery of your ads to ensure you receive traffic throughout the day.
  9. You’re using ad scheduling and your ads are currently not scheduled to run.
  10. Your account hasn’t been activated.

Google offers solutions for seven (7) out of the ten.

If your ad’s status is

“If an ad does not meet our Editorial Guidelines or Content Policy, we’ll stop your ad from running, and you’ll see the word ‘Disapproved’ listed below that ad. Once you’ve made the appropriate edits, simply save your changes and your ad will be automatically resubmitted to us for review.

You can use the Disapproved Ads Tool within your account to find the specific reasons why your ads were disapproved. Then click the ‘Edit’ link next to your ad to make the appropriate changes.”

If your ad’s state has become

“A keyword is marked inactive for search if it doesn’t have a high enough Quality Score and cost-per-click (CPC) bid to trigger ads on Google or the search network. This means your keyword’s CPC bid doesn’t meet the quality-based minimum bid.”

From these two solutions comes a thought about Quality Score which will lead to the next post and so on…

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Tags: Adwords-Difficulties-Solutions, , ,

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POSTED IN: Ad Networks, Revenue

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