Are Gamers Your Readers?
If they are, you ought to be interested in this, and if they’re not, you ought to be interested in this…
Forecast: Game-Based Advertising to Hit $2 Billion by 2012
Quoting Parks Associates report “Electronic Gaming in the Digital Home: Game Advertising,” Zachary Rodgers says: “the channel will realize a compound annual growth rate of 33 percent, a much peppier trajectory than is laid out for most other digital media.”
Considering that advertising for electronic gaming hit $370 Million in 2006 that’s a lot of growth.
Is advertising on your web site or Blog something you’ve neglected, or is it perhaps not quite as focused as you’d like it to be? Seems there is a large opportunity here. Follow these thoughts;
“The largest share of game-based advertising, according to the forecast, is attributable to display ads and advergames on Web-based gaming portals. Those areas, together with the smaller segments of virtual worlds marketing and sponsored game tournaments and gaming sessions, accounted for $315 million of the $370 million in ad spending on games in 2006. Dynamic and static in-game ad placements brought in only $55 million by comparison, but Parks Associates expects their share to grow considerably over the coming six years to $805 million or around 40 percent. As that happens, dynamic in-game ad serving in PC, console, mobile and casual games will grow from 27 percent of the in-game market to 84 percent in 2012.”
Tags: advergames, electronic_gaming, game-based_advertising, in-game-ad-servingRelated Stories
POSTED IN: Accounting, Online Money, Revenue
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