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The Biggest Tool online - Easy Chair Millionaire

by admin on October 26th, 2006

“Marketing Tools” are filling up the Internet with their long winded sale pitches and unbelievable promises. It’s my job to outline them and make folks aware of their tool-like nature. Introducing, the Tool-O-Meter.

Tool-O-Meter: 9.8/10

The Easy Chair Millionaire ranks fairly high on the tool-o-meter, for the simple fact that he tries to convince you that money is happiness and if for some strange reason you believe this, then you’ve got a lot to learn.

The Each Chair Millionaire sales pitch is an absolute classic and my favorite so far. He starts off telling you how his money making system will “Let Me Virtually Take You By The Hand and Teach You From Scratch How To Create Multiple set-and-forget Passive Income Streams”.

Tool Method number 1:

He asks you not to be a site scroller. Yep that’s right, he knows that the first thing your going to do is scroll to the bottom, see the price and move on. He actually asks you NOT TO SCROLL. What the?

Tool Method number 2:

He goes on and on and on about his lifestyle and how it’s so great, but everything he mentions relates to money. Here’s a few of my favorite quotes from the sales page;

I live in an extremely large executive style mansion at a much sought after absolute beachfront address. We also have a garage full of all the latest toys including whatever late model sports car we feel like driving.

He even shows you a tour of his HOUSE, just to prove that he lives in an executive style mansion. Yeah right. Heard of Google image search? (Do the photo’s look familiar to anyone else?!?)

Over the past 10 years I have lived the lifestyle that many can only dream about. Nice cars, expensive motorcycles, five star holidays overseas, and the opportunity to buy anything I want without having to worry about where the money is going to come from to pay for it!

Tool Method number 3:

The time sensitive method. Ah yes, the classic javascript code that takes your system time and places it on the website, making it look like it expires at midnight tonight … forever. Go on, change your windows system clock and refresh the page. Sneaky bastard huh?

Tool Method number 4:

The sales pitch has a picture of him (supposedly?), sitting in a chair, smoking a cigar. This is what shot the tool meter to 9.8.


At only 47.00, it’s half tempting to actually buy this product just to see what he’s trying to sell. But then I told myself, DAMNIT James .. if you buy it then the sales pitch has done it’s job. It’s made the owner that little bit richer. Which of course, is out of the question. I mean this guy already has every car he wants, has a massive mansion and goes on 5 star holidays .. I mean seriously, what could my 47.00 buy him?

This product has one thing that I like, if you say it slowly, it has a rhythmic feel to it. “The Easy Chair …. Millionaire … la li la ..”

POSTED IN: Online Money

3 opinions for The Biggest Tool online - Easy Chair Millionaire

  • werty
    Nov 10, 2006 at 8:29 pm

    I kept trying to see how cheesy the site was, but there was a broad on the bottom of the screen who kept yapping at me. I tried to click her to see if it could stop and it would take me to the companies site who sells that annoying service. I would hit back and she would start up again.

    The douche that runs that domain has to be losing a bunch of traffic due to that. Put a stop botton on her.

  • Paul
    Nov 16, 2006 at 1:29 am

    I know what you mean, James… I’m utterly intrigued as to what his ’secret’ is. But I’m going to be $47 further short of my millionaire status if I buy, so I don’t think that’d be such a wise move.

  • dxhtml
    Nov 28, 2006 at 5:34 am

    I’ve seen this same site with a different sales pitch on inetmillions.com and the rich jerk, perhaps they are the same person

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