Adsense Tweaking - It’s all in the Content
Lets set the scene.
- Correct Ad placement - check
- Blended colors - check
- Good traffic - check
No clicks. What the?
If you’ve been playing with the Google Adsense program, you’ll know that advertisements are served contextually, meaning ads appear that relate to the content on your website. A major mistake some web publishers make is that the content is too varied and covers too many topics. If you’re writing a blog about tennis, seo and horse back riding, Google’s going to be more confused than an eskimo in the Sahara.
Visitors from search engines might type “tennis”, click through to your site and see advertisements for search engine optimization, loosing any chance of that important click.
Tip number 1
Lets go back to our tennis example and say you have a blog filled with content about the sport tennis. You’re click throughs are lacking and it could be because of the ads being served.
You could try shifting your content ever so slightly and as an example, create some content about herbal medicine that might be available for tennis players with injuries. A simple shift in the content topic and while still related to tennis, may attract more clicks.
Tip number 2
With blogs that cover a wide range of topics, something that can help on individual posts is the page title. Lets say one post covers Tennis and another covers Golf, you could code wordpress to show the category in the page title. (Thought this most likely needs a second header.php template file in wordpress)
Summing up
Tweaking Adsense is all about experimenting. I’ve previously talked about Adsense placement and advert colors, however if ads aren’t relevant to content, who will click?
Related Stories
POSTED IN: Google Adsense, Online Money, Web Tips
5 opinions for Adsense Tweaking - It’s all in the Content
Mike
Sep 5, 2006 at 1:29 pm
And if your blog is about tennis, it is better not to write include the word “blog” in your writing, as I am sure blog-related ads don’t pay well.
Bloggers Buzz » Blog Archive » Work Boxers offers some tips on Adsense Tweaking
Sep 6, 2006 at 10:49 am
[…] Work Boxers tackles some tips on Adsense Tweaking in Adsense Tweaking - It’s all in the Content covering tips for getting better results in contextual advertising […]
Adsense Optimization Tip: Content (The Pro Blogging Elite)
Sep 6, 2006 at 3:55 pm
[…] Workboxers has a good article on how make more with Google’s Adsense: “Tip number 1: Lets go back to our tennis example and say you have a blog filled with content about the sport tennis. You’re click throughs are lacking and it could be because of the ads being served. You could try shifting your content ever so slightly and as an example, create some content about herbal medicine that might be available for tennis players with injuries. A simple shift in the content topic and while still related to tennis, may attract more clicks. […]
WorldCupCorner
Sep 8, 2006 at 4:48 am
Do you think herbal medicine would work on my soccer/football blog?
Lay That Floor
Sep 11, 2006 at 5:26 am
Great article on tweaking ads. It has made a huge impact on our earnings of our blogging network. The more we tweak the more we learn.
Have an opinion? Leave a comment: