Developing Traffic Revised

by admin on August 21st, 2006

Bob: How come people don’t visit my blog?
Me: Well Bob, do people know about it?
Bob: I’ve read all the articles on Problogger and Performancing. I’ve created pillar articles just like Yaro said and I do what everyone boasts is the key to gaining traffic, I post content on a daily basis!

Does this sound like you?

I can think of three primary ways of driving traffic.

Regular readers (Includes RSS subscribers)
Search engine traffic
Advertising campaigns such as YPN or Adwords

If you haven’t mastered any of these, then you’re not going to have much luck earning any revenue from your blog.

Regular Readers

Successful blogs that gain a strong readership, tend to get steady flow of traffic and have the benefit of viral marketing. If users are subscribed to your RSS feed, it’s a given that they enjoy reading your content and are likely to tell others - creating a viral method of gaining traffic.

Regular readers have a down side though and that is contextual advertising. If a reader is familiar with your blog, they most likely go straight to where the content lies, missing any advertisements that you may have placed.

Scrivs has talked previously about tactics such as link baiting, commenting and link exchanges.

Search Engine Traffic

Now here’s a goodie but an oldie. We all know that blogs rank great in search engine results, but just how good can just one article rank?

Problogger at the time of writing, ranks 6th for the keyword “make money online” and according to the SEO keyword research tool, this keyword attracts around 137,683 hits a month. This is traffic that Darren is getting without spending a dime and ultimately when you compare who clicks the ads, search engine traffic is the winner.

Advertising Campaigns

Sometimes you have to spend money in order to receive money. I’ve had great success in the past where I started an Adwords campaign for one of my sites. I was spending around $3 a day for 10c clicks and in return was earning $5 a day in Adsense revenue, sometimes higher.

I highly recommend Adwords to start with and while confusing at first, it really helps you to understand the niche your in. From traffic, to clickthroughs and bids - you can see in real time what people are searching for and WHAT triggers them to come to your site.

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