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Generosity As Business Strategy

by Mark on April 21st, 2008

Bob Dunlap, Director of Marketing at Clickbank, wrote this piece recently…

Generosity As Business Strategy

He wrote it to send a thoughtful message to publishers who use Clickbank and its affiliates to earn money online. Besides filling a need or solving a problem for a customer there was something else that Bob referred to that made specific products more successful than others.

Commission Percentages for affiliates. Here is what he found;

Listed below are the average commission percentages for ClickBank accounts with affiliate-referred sales in 2007:

Top 10 selling accounts- 74% commission
Top 100 selling accounts- 69%
Top 1000 selling accounts- 60%
Average for all accounts- 55%

Bob does say that this is not the most important aspect of the success of a product but the numbers don’t lie and are obvious. So, if you’re considering using Clickbank and affiliates to promote and sell what you’re offering, it is certainly something to consider!

Tags: , Affiliate Sales, , Commission Rates

POSTED IN: Affiliate Marketing, Affiliate Programs

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