The Future Is About To Unfold
From TechNewsWorld by Anick Jestanun;
Mobile Advertising: Still in Wild, Wild West Phase
“In the weeks leading to Christmas, an online wine retailer gave 15 percent discounts to anyone who sent in a photo of its newspaper ad snapped with a camera phone.
SnapTell, the company helping Wine Enthusiast and other merchants offer such services, uses image-recognition software to determine what offer, video clip or other content to return to the phone. In the coming months, the same technology could deliver movie reviews and discounts to anyone snapping a picture of a movie poster or billboard.
It’s one of a number of emerging approaches to mobile advertising, an industry still in its infancy but showing promise. More than 80 percent of Americans now own cell phones — a statistic Jupiter Research analyst Neil Strother equated with ‘carrying a potential advertising channel in their pocket.’”
Add to it this - about what marketers’ can do with SnapTell’s image recognition technology;
“Marketers can effortlessly create high-impact campaigns using existing collateral and can alter their messaging on the fly in response to SnapTell-provided actionable metrics…
The SnapTell solution enables consumers to easily access marketing content and information on the go, driving brand awareness, conversion, loyalty and revenues. It is an end-to-end solution that gives marketers the ability to reach consumers and create a brand relationship with them – not just impressions.”
Which makes it easier to see that;
“The camera phone now becomes the ultimate marketing device, allowing brands to have a direct connection with their consumers!”
Regardless whether it is SnapTell, Single Touch Interactive, or whomever.
Tags: advertising-spending, brand-advertising, internet-advertising, Mobile-Advertising, online-advertisingRelated Stories
POSTED IN: Business Tips
5 opinions for The Future Is About To Unfold
Rachael Smithe
Jan 7, 2008 at 10:34 pm
I think Snapteller is a great image recongnition soft ware. Its a new idea emerging approaches to mobile advertisement
Beth
Jan 8, 2008 at 1:23 am
Cell Phone Marketing is no where near where it could be and some of the new ideas that are growing everywhere it is going to take off quickly.
I really enjoy your website I was lucky enough to be directed here by http://www.JamesBrausch.com and I’m glad I took his advice and checked it out. I’ll have to thank him.
Mark
Jan 8, 2008 at 6:14 am
Thanks folks - Beth, I’ll have to thank James also :)
The Future Is About To Unfold II
Jan 8, 2008 at 6:37 am
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