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Future Proofed Against The Slapbot

by Mark on June 14th, 2007

It might have been “sour grapes” had it only been found in a couple of remote areas but I’ve discovered it in some well-known places and I’m new at it! “It” is the “Google Slap” and a very large number of advertisers, spending large numbers of greenbacks, are obviously pissed! That being what it is, enterprising folks are taking the tack that there are other ways to look at it, temporarily, with the end thought that eventually there will be a movement away from Google Adwords.

Kieron Donoghue has a magnificent post up both on his Blog and at the Digital Point forum wherein he makes a valiant attempt to explain the workings of developing a web site to maximize your Adword campaigns and future proof yourself against the “Google Slapbot.” Kieron says your landing page web site ought to basically consist of (see Kieron’s Blog for complete explanations);

  1. Sitemap
  2. Privacy Policy
  3. Terms and Conditions
  4. Contact Us
  5. About Us

He also makes a valuable contribution to my tools by offering a link to what appears to be a wonderful source for a terms and conditions page at E-Commerce Integration. Thanks very much for that Kieron.

Kieron then asks us to consider implementing these additional pages to our landing page web site optimized for Google Adwords;

  1. News
  2. Blog
  3. How To or What Is Guide
  4. FAQ’s
  5. Glossary
  6. Deals/Offers pages
  7. Individual/product pages
  8. Submit your review

, Kieron repeats Google’s directions for creating a quality landing page. It says;

  • Link to the page on your site that provides the most useful and accurate information about the product or service in your ad.
  • If your site displays advertising, distinguish sponsored links from the rest of your site content.
  • Try to provide information without requiring users to register. Or, provide a preview of what users will get by registering.
  • In general, build pages that provide substantial and useful information to the end-user. If your landing page consists of mostly ads or general search results (such as a directory or catalog page), you should provide as much information as you can beyond what your ad describes. For example, if your ad mentions <’Free travel information,’ your landing page should feature free travel information (versus links to other sites that do).
  • You should have unique content (should not be similar or nearly identical in appearance to another site). For more information, see our .

To me, this is all valuable information and very interesting. I hope it is of some help to you. I’m going to leave you with two references, one to the DigitalPoint forum and one to the Warrior forum where there are a couple of intriguing conversations going on about this topic. Enjoy.

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POSTED IN: Web Happenings, Web News

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