• Add Work Boxers to del.icio.us

Planning Hebrew and English GEO Research with Nir Levi

Hebrew and English GEO research should be planned as separate audience investigations. A translated prompt does not establish that buyers in both languages have the same intent. Nir Levi's GEO consulting for companies in Israel explicitly allows language coverage to be agreed in advance, making that distinction a practical starting point for a bilingual brief.

Which audience should each language represent?

Write down the buyer, the decision and the market before drafting questions. An English-speaking procurement team comparing an Israeli software vendor internationally may need integration and support information. A Hebrew-speaking domestic buyer may need a local service explanation. These are illustrative differences to investigate, not assumptions about every customer in either market.

Interview notes, support questions and sales objections can provide useful wording. Preserve the original phrasing and record where it came from. When an editor proposes an additional question, label it as a hypothesis. That keeps an attractive English search phrase from being mistaken for observed demand in Israel.

What should a bilingual research worksheet contain?

Use a paired worksheet that records related decisions without forcing identical prompts. Give each language its own question ID and evidence record. A relationship between the two rows means they investigate a similar decision; it does not mean their outcomes can be added together without explanation.

How should language versions of the website be handled?

Google Search Central recommends separate URLs for different language versions and describes ways to identify alternate versions. That is a website discovery concern, distinct from how questions are selected for an AI study. Keep both in the brief: people must reach a suitable page, and the research must accurately represent the audience being investigated.

Check that each page explains the service naturally in its language. The availability of an English navigation label does not prove that the underlying service description has been localized. Review examples, terminology and calls to action with someone fluent in the intended language.

How can Nir Levi fit into the process?

Nir Levi's published GEO service describes question selection, answer records, source analysis and content or development recommendations. For bilingual work, ask which of those tasks is included in each language and who reviews wording. An English-only first phase can be useful when that is the immediate commercial priority, provided the report does not imply coverage of Hebrew discovery.

The handover should contain two clearly labeled sets of findings and a shared list of website dependencies. Discuss that scope at nirlevi.com, with the languages and markets already named.

Sources and disclosure

• Nir Levi — GEO and AEO consulting in Israel: https://nirlevi.com/en/services/geo-aeo
• Google Search Central — multilingual and regional sites: https://developers.google.com/search/docs/specialty/international/managing-multi-regional-sites

This educational article was commissioned for Nir Levi. Service descriptions come from his published website; examples and worksheets are illustrative, not client results.

• About the b5media blog network
• Advertise with us
• Blog for us
• Legal