Work Boxers

September 21st, 2007

Six Tips For Making Your Catalog Site More Effective

By Andrew Mallory from The Internet Entrepreneur Club

Tip #1: Make sure your products appeal to the same target market

When it comes to online sales, the more targeted your message, the better. It makes MUCH easier to attract targeted traffic to your site, and gives you many more chances to sell different items to the same customer. And that makes a huge impact on your bottom line!

Tip #2: Feature a compelling USP that hits your visitors smack between the eyes!

Since the top of your homepage is the most important real estate on your site, I suggest you replace your URL and catchphrase with a strong, benefit-rich headline that emphasizes your USP (in other words, your “unique sales proposition” — the selling feature that sets your site apart from all the others out there).

Tip #3: Your visitors need to know EXACTLY what you’re selling — as soon as they arrive on your site

Remember, your visitors want to know what you offer the second they arrive on your site! You don’t want to make them dig for that information.

Every time you make people click on a link, you lose 30% of your visitors. That’s why you need to keep the number of clicks to an absolute minimum.

Tip #4: You need to have a compelling opt-in offer — on every page of your site!

Your best chance of making money with your website is to collect your visitors’ email addresses and build a large opt-in list you can sell to over time. That’s why you need to have a highly compelling opt-in offer boldly featured on every page of your site.

Tip #5: Your copy needs to speak directly to your customers’ needs

The number-one rule to selling things online is, always write copy that describes your products in terms of the benefit they hold for your customers.

Tip #6: When it comes to SEO, “divide and conquer” is the rule

You would be far better to set up a different product page for each product category and optimize each one for the keywords that actually describe what people will find on that page.

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