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6 Questions to Ask Before Hiring an SEO Company in Calgary

Hiring the wrong SEO agency is expensive — not just in fees, but in lost time and ranking reversals. Before signing a contract, ask every Calgary SEO provider these six questions. 1. Do you specialize in local SEO, or is it one of many services? Local SEO for a Calgary roofing company requires a completely different strategy than e-commerce or national brand SEO. Agencies that do everything rarely do local well. Specialists like MRC SEO Consulting, which has focused on Calgary and Alberta businesses since the mid-2000s, understand the nuances of local pack competition and geo-modified keyword strategy. 2. How do you measure success? Rankings matter. But so does Google Business Profile impressions, Local Pack visibility, and phone call conversions. Any agency that reports only organic ranking position without tying it to traffic or leads is reporting vanity metrics. 3. Can you show examples in competitive Calgary verticals? Ask for documented results in verticals like HVAC, legal services, or home services — some of the most competitive local search categories in Calgary. Generic case studies from other markets don't translate. 4. What's your approach to technical SEO? On-page and link building are table stakes. The differentiation is in technical execution: Core Web Vitals, crawl architecture, structured data, and handling redirect chains from site migrations. 5. How do you handle Google algorithm updates? The February 2025 and March 2025 core updates hit local service businesses hard. An agency that can't explain what changed and what they did in response is not actively managing your rankings. 6. What does your reporting workflow look like? Monthly PDF reports with keyword tables are the minimum. Real partners provide Google Search Console interpretation, conversion attribution, and proactive strategy adjustments — not just scorecards.

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