June 29th, 2007
Openads - The Vision, The Goal
The Recent Announcement - Venture Capitalization
The Vision: “To become the platform that all websites use to make money online.”
In the recent press release, Bernard Dalle, general partner of the lead investor Index Ventures, gave us some keen insight when he said “For the ad industry, Openads is disrupting the market with a product that is so easy to use and a great alternative for publishers, regardless of size, sophistication, geography or language. No wonder they have secured more publishers than any other solution on the market today.”
The Goal: “To build great software that millions of publishers could easily use without lots of technical training.”
- To build great adserving software that any publisher, regardless of size, can use
- To give publishers the ability to earn more from their online advertising inventory
- To allow as many participants in the advertising ecosystem to work together on one platform for mutual benefit
I find it amazing that some want answers right now regarding information about pending feature inclusions that I’m certain the investors were happy about prior to investing;
Tags:great software index ventures make money online openads
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