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Speaking Of Internet Advertising!

by Mark on November 13th, 2007

It gets even better…

INTERNET ADVERTISING REVENUES IN Q3 ’07 SURPASS $5.2 BILLION, SETTING NEW HIGH

“The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) today announced that Internet advertising revenues exceeded $5.2 billion for the third quarter of 2007, representing yet another historic high for a quarter and a $1.1 billion increase, or 25.3 percent, over Q3 2006.”

Add this to the news;

“Internet advertising revenues are on an annual run-rate exceeding $20 billion, further demonstrating the industry has truly come into its own,” said Peter Petrusky, director, Entertainment, Media & Communications Practice, PricewaterhouseCoopers. “The emergence of new platforms, including broadband video, rich Internet applications, mobile, and social media promise to deliver new benefits for consumers, and create exciting new venues for marketers to realize value in digital media.”

And then consider;

The high-stakes fight for your friends

“Facebook thinks it has found a way to sell ads on its network. Google is readying a counterattack. Their fight may determine advertising’s future, Fortune reports.”

“So the battle lines have been drawn. Who will win? Google may be bigger, but Facebook has the speed of the upstart. Google is still formulating its plans for social ads, whereas 100,000 advertiser pages went up on Facebook the night after Zuckerberg unveiled Facebook Ads.”

Verrrrry interesting…

Tags: advertising-spending, brand-advertising, facebook, , internet-advertising,

POSTED IN: Web News

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