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Ads On The Move

by Mark on September 18th, 2007

“You can start monetizing your mobile site by accessing a growing number of our mobile advertisers.”

Good for you, bad for others? Interesting…

Well, of course Darren would somehow be the first to let us know about Adsense for Mobile, followed by soooo many others including Duncan. Its the comments that have piqued my interest. Consider;

Kat: “For those of us on pay-by-the-byte services, it’s expensive enough to download a regular page, even with images turned off.”

Andrey: “Another issue is that screens of mobile devices have very small resolution, so small that many users immediately abandon the idea of using these devices for more or less practical things. Imagine what would happen if a part of this originally insufficient space is eaten by ads?”

Paul: “Maybe it’s just because I only get a limited number of GPRS Mb bundled with my contract, but when I’m using my phone to get information, the last thing I need is adverts of any kind.

They are a waste of bandwidth, and trying to persuade me whilst I’m on the move, to waste my time looking at a plug for a product is just a waste of everybody’s effort.”

Tom: “I had just decided a mobile website wasn’t really worth the trouble since quite a few mobile devices are coming out that do very well for browsing regular websites (and work just fine with regular Adsense ads).”

On the positive side;

Bert: “WOW! Great….Good news to all the publishers that ad sense is using mobile websites. This will be beneficial to all the money makers and its very easy to create mobile website and once we get this it will be very simple to set up ads.”

Lexx: “The next generation of adverts when they roll out on Google maps will not only be tolerated by mobile users it will be demanded. Cheers!”

“For the time being, publishers are welcome to add one ad unit to any mobile website that complies with our program policies.”

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POSTED IN: Adsense Case Studies, Web Happenings

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