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Adsense Case Study - Caradvice.com.au

by admin on July 7th, 2006

This post is part of a WorkBoxers series called “Adsense Case Studies“.

I recently approached Alborz who runs a blog with car advice and told him I wanted to do a little experiment with his Google Adsense adverts. I told Alborz that I wanted him to change his Adsense link color to match his sites link color. At the time, Caradvice.com.au had the default blue that is standard with Adsense.

When Alborz makes a post on his blog which contains hyperlinks, you’ll see that the links are a brownish color. My advice was to take this brown color and insert it as the Adsense link color.

Pretty simple huh?

A few days ago Alborz informed me that while his traffic had risen 25% (nothing to do with what I did!), his daily Adsense earnings had doubled!

One must note that we did NOT;

  • Add additional adverts
  • Change the advert format
  • Modify the advert positions

All I told him was to change the link color. Pretty cool eh?

If you would like help in increasing your click through rate (CTR), contact me and I’ll see what I can do. All advice I offer is free however you must agree that any findings/results may be posted here on WorkBoxers for all to see.

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POSTED IN: Adsense Case Studies

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