Paying for content
It has been said that “content is king” and for many sites this is very true. How can you attract people to your site without quality content (assuming you creating a content-based site and not just an e-commerce shop)? One possibility is to pay others to write content for you.
*gasp*
Yes many people do it with great success. I am a writing whore so providing my own content is never a problem, but sometimes you like to get a site up and running with hundreds of pages of content already in there. You don’t have many options and the best is definitely paying for the content, unless you are creating a site that uses public domain content.
There are many people out there who are willing to write articles for as little as $5 each. While these articles might not be of the highest quality you must keep in mind that you get what you pay for. So with this if you are looking for content options you can break it down to 4 options:
- Write your own
- Use public domain, although duplicated content on websites is frowned upon by the search engines
- Free user submissions (eg. Digital-Web, A List Apart, etc.)
- Pay someone to write the content for you
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POSTED IN: Web Tips
2 opinions for Paying for content
David James Nicol
Sep 15, 2004 at 9:45 am
We found another option, and it works well for our http://www.salmonrecipes.net site (although I’m not sure how applicable it is to other sites).
In short, we contacted various organisations in the salmon industry and asked if they had salmon recipes that they would let us include in our site. In return, we clearly label each recipe on our site with info about the provider, and we display a link to the recipe provider’s web site.
This is a mutually beneficial arrangement - we get ‘free’ content for our site and the recipe providers get free exposure to salmon consumers.
As I said above, it is probably not possible to use this sort of content-gathering arrangement for all sites, but it is very handy when it works.
Cheers
David
Scrivs
Sep 15, 2004 at 9:21 pm
That is a great strategy David. I have another method that I am currently working on for a “recipe” site as well. Instead this one involves relatives :-)
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